11,000 creatives from around the world converge at Cannes Lions in France mid-June this year. On the agenda in the seven-day program? A day devoted to understanding the $53b Chinese market of wish and need fulfillment.
For more, check out the China Day program.
The advertising sector is one of the fastest growing industries in China; as evidenced in the last few years, which now sees advertising spend in China ranked at number two in the world at $53 billion.
In the last few years we have also seen China flex its muscles in terms of creativity, winning numerous Lions at Cannes including a Press Lions Grand Prix in 2011 and an Outdoor Lions Grand Prix in 2012.
The potential of the market is huge, and the need to understand the market is significant. Cannes Lions, in association with the China Advertising Association, is bringing China Day to the Festival in 2013, which will see some of China’s leading thinkers, thought leaders and experts in creativity, the internet, cultural understanding, and marketing together to present a series of forums on what is really happening in this vast country, with the objective of giving an understanding of how to be part of this exciting opportunity and how to better understand how to engage with the market.Cannes Lion website, 2013