Wandering China

An East/West pulse of China's fourth rise from down under.

The real winners in Guangzhou: Brand China [Straits Times]

China’s charm offensive reaches new heights – a display of internal power with the Asian Games functioning as a global ‘name card of China’ for Asia.

Brand China had a virtual monopoly of the event’s sponsorship, giving the world a clear view of its growing economic prowess… Domestic companies made up 88 per cent of the Games’ sponsors and suppliers, even higher than the 59 per cent they achieved at the 2008 Beijing Olympics.

– – –

The real winners in Guangzhou: Brand China
By Peh Shing Huei, China Bureau Chief
Source – Straits Times, published November 28, 2010

Beijing – China’s dominance at the Guangzhou Asian Games has been overwhelming, and not just in its haul of gold medals. While its athletes have been breaking records in the field, the country’s commercial brands have been wiping the floor with their advertisements and endorsements.

Brand China had a virtual monopoly of the event’s sponsorship, giving the world a clear view of its growing economic prowess.

Domestic companies made up 88 per cent of the Games’ sponsors and suppliers, even higher than the 59 per cent they achieved at the 2008 Beijing Olympics. Read the rest of this entry »

Filed under: Asian Games 2010 - Guangzhou, Asian Games Guangzhou 2010, Beijing Consensus, Charm Offensive, Chinese Model, Communications, Culture, Domestic Growth, Economics, Greater China, Influence, International Relations, Lifestyle, Media, Nationalism, Politics, Population, Public Diplomacy, Social, Soft Power, Sport, Straits Times

Follow me on Twitter

Archives

Calendar

May 2017
M T W T F S S
« Jan    
1234567
891011121314
15161718192021
22232425262728
293031  

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,575 other followers

East/West headlines of Rising China

East/West headlines of Rising China

About Wandering China

Click to find out more about this project

Support //WC

Support Wandering China now - buy a Tee Shirt!

Be a champ - Support Wandering China - buy a Tee Shirt!

The East Wind Wave

China in images and infographics, by Wandering China

China in images and Infographics, by Wandering China

Wandering China: Facing west

Please click to access video

Travels in China's northwest and southwest

Wandering Taiwan

Wandering Taiwan: reflections of my travels in the democratic Republic of China

Wandering China, Resounding Deng Slideshow

Click here to view the Wandering China, Resounding Deng Slideshow

Slideshow reflection on Deng Xiaoping's UN General Assembly speech in 1974. Based on photos of my travels in China 2011.

East Asia Geographic Timelapse

Click here to view the East Asia Geographic Timelapse

A collaboration with my brother: Comparing East Asia's rural and urban landscapes through time-lapse photography.

Wandering Planets

Creative Commons License
Wandering China by Bob Tan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at Wanderingchina.org. Thank you for visiting //
web stats

Flag Counter

free counters
Online Marketing
Add blog to our directory.