Social media agency Thoughtful Media on keeping ahead of China’s consumer boom.
A blurp from their Youtube presence here –
Collecting and evaluating market research is a critical step for every marketer in China, but the fast rate of change there also makes it a tremendous challenge. In this week’s episode of “Thoughtful China,” Kitty Bu speaks with experts at leading research companies to find out how they get information that’s accurate and up to date. They discuss topics like the role technology is playing to improve market research methodologies, the best indicators to measure consumer trends, and mistakes advertisers make in how they evaluate research.
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Market Research Trends in China | 中国市场调研的未来以及世界调研界的整体趋势
Source – Thoughtful China, published on Youtube, June 25, 2013