Wandering China

An East/West pulse of China's fourth rise from down under.

Reds link up with CCB #Football #Soccer #ManchesterUnited #ChinaConstructionBank #China #Finance [Manchester United Official Site]


Public Diplomacy and foreign policy mileage while leveraging an eager domestic audience: China’s increasing love for football solidifies further with China Construction Bank (founded 1954 turned commercial in 1994, listed on the HKSE since 2005) on a three-year sponsorship gig with Manchester United, the English Premier League’s most successful club. Anyone watching EPL games recently would have noted most advertising hoardings have already been dominated by Chinese companies in the past two to three years.

– – –

Reds link up with CCB
Source – Manchester United official site, published January 15, 2013

Image Source - Manchester United official site

Image Source – Manchester United official site

Manchester United has today (15 January) agreed a three-year sponsorship with one of China’s most prominent banking groups, China Construction Bank (CCB).

As part of the agreement, United’s first with a Chinese bank, CCB will hold the rights exclusively to produce the official Manchester United branded credit card in mainland China.

The CCB Manchester United Credit Card is set to be popular with the club’s fans in China, offering them a range of exciting benefits, including various club-related incentives. CCB will be marketing the card to its almost 102 million personal banking customers in mainland China.

Like United, CCB has accumulated many accolades, receiving more than 30 awards from renowned local and international institutions in the first half of 2012.

United’s commercial director Richard Arnold said: “We are very pleased to be partnering with China Construction Bank to bring the official Manchester United Credit Card to China.

“Manchester United has a huge following in China of 108 million. We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive.

“Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support.

“As China’s fiscal and industrial strength continues to grow, it is establishing itself as a leader in the global economy and the place for businesses to invest. In 80 major cities in China, CCB have almost 60% of all branches, making them the ideal partner to connect with our fans.

“Together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favourite team.”

As one of the ‘big four’ banks in China, CCB employs over 320,000 employees and has almost 14,000 domestic branches, as well as overseas branches in Frankfurt, Hong Kong, Johannesburg, New York, Seoul, Singapore, Tokyo and Sydney.

Advertisements

Filed under: Beijing Consensus, Charm Offensive, Chinese Model, Culture, Economics, Europe, Influence, International Relations, Lifestyle, Peaceful Development, Public Diplomacy, Soft Power, Sport, Strategy, The Chinese Identity, The construction of Chinese and Non-Chinese identities, U.K., , , , ,

One Response

  1. Wonderful goods from you, man. I have understand your stuff previous to and you are just extremely wonderful.
    I actually like what you’ve acquired here, certainly like what you’re stating and the way in which you
    say it. You make it enjoyable and you still care for
    to keep it sensible. I cant wait to read much more from you.
    This is actually a terrific site.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,574 other followers

East/West headlines of Rising China

East/West headlines of Rising China

About Wandering China

Click to find out more about this project

Support //WC

Support Wandering China now - buy a Tee Shirt!

Be a champ - Support Wandering China - buy a Tee Shirt!

The East Wind Wave

China in images and infographics, by Wandering China

China in images and Infographics, by Wandering China

Wandering China: Facing west

Please click to access video

Travels in China's northwest and southwest

Wandering Taiwan

Wandering Taiwan: reflections of my travels in the democratic Republic of China

Wandering China, Resounding Deng Slideshow

Click here to view the Wandering China, Resounding Deng Slideshow

Slideshow reflection on Deng Xiaoping's UN General Assembly speech in 1974. Based on photos of my travels in China 2011.

East Asia Geographic Timelapse

Click here to view the East Asia Geographic Timelapse

A collaboration with my brother: Comparing East Asia's rural and urban landscapes through time-lapse photography.

Wandering Planets

Creative Commons License
Wandering China by Bob Tan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at Wanderingchina.org. Thank you for visiting //
web stats

Flag Counter

free counters
Online Marketing
Add blog to our directory.
%d bloggers like this: