Wandering China

An East/West pulse of China's fourth rise from down under.

China promotes tourism on Paris buses [China Daily/XInhua]


China invites the French to come shop in their lands as they continue to stamp their cultural capital across the globe; and right smack in the centre of Paris too – The double-deck buses carrying the gigantic poster will move around the city of light from February 1-14 to string main attraction sites such as the Triumphal Arc, the Eiffel Tower, Invalides and the Louvre museum.

– – –

China promotes tourism on Paris buses
(Xinhua)
Source – China Daily, published February 02, 2011

PARIS- Some 14 red tourism buses started on Tuesday to tour around Paris wearing a collage of the Great Wall winding through mountains, the monkey King Sun Wukong in emperor clothes and perky Chinese dragon, appealing travel-lovers to go to China.

The double-deck buses carrying the gigantic poster will move around the city of light from February 1-14 to string main attraction sites such as the Triumphal Arc, the Eiffel Tower, Invalides and the Louvre museum.

For two weeks from 08:30 to 20:00, the 4-meter-long and 2.55- meter-high posters with big Chinese characters would represent these Chinese symbols to mirror a facet of China as culturally tourist destination.

The advertising campaign, likely to lure 12 million potential clients, aims at shedding more light on China’s cultural image by attracting French tourists to visit China, said Xue Guifeng, director of the Paris Office of China National Tourism Administration,

The number of French tourists visiting China increased in 2010 after declining for two years. Around 512,700 French holiday- makers flew to China in 2010, up 21 percent from 2009 and exceeding the 2007 record of 463,400, according to China National Tourism Administration.

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Filed under: Beijing Consensus, Charm Offensive, China Daily, Culture, Economics, France, Influence, International Relations, Public Diplomacy, Social, Soft Power, The Chinese Identity, The construction of Chinese and Non-Chinese identities, Tourism

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